Tag Archives: green business

How to find green promotional items for your business

Are you tired of junky plastic promotional items, or promotional products that no-one really uses or appreciates? Choosing sustainable promotional products for your business doesn’t just help the earth.  It demonstrates the integrity of your business.  Choosing sustainable promotional products … Continue reading

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FTC’s crackdown on Greenwashing – top 4 things Green marketers should know

Last February I wrote a short post about the FTC’s Green Guides – regulatory rules for Green marketing (Are Your Green Claims FTC Compliant?).  At that time common wisdom seemed to be that following the Green Guides, while a very … Continue reading

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Book Review: Tailoring the Green Suit

Green.  Jobs.  Two topics of vital interest in today’s economy.  And judging by many of the discussions I’ve seen posted lately on social media, and by the regular influx of unsolicited resumes that pass through my hands while helping my … Continue reading

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Green Marketing: Are You Selling Your Soul?

  A few months back I published a post about a market study entitled Green Marketing: What Works; What Doesn’t – A Marketing Study Of Practitioners.  In the study, a significant percentage of marketers who tracked their responses reported an … Continue reading

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Sustainable Business: A Matter of the Mind

What should a young person do to prepare for a career in sustainability?  John Howley, internationally recognized expert, educator and thought leader on the business of sustainable energy, recently posed this question to a group of green industry professionals on … Continue reading

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