My Promise to Your Green Business
Green marketing is all about authenticity, and I aim to be open and honest when working with you, as well as lending an authentic voice to your business.
It's my goal to deliver my services on time and on budget, and with a smile, guaranteed.
Green Living Certified
What Others are Saying…
“Anne is an extremely thoughtful writer and it comes across in all of (her) writing. She added a genuine voice to my blog postings and understands my goals as a design and branding firm focused on the green industry. It’s difficult not to come across as trite when promoting green services but Anne does an excellent job. Primarily because her practice and values align. Anne is an excellent asset to any creative endeavor and brings a wealth of knowledge on just about anything green.”
Carl Cummings, Principal, Carl Cummings Design
Author Archives: Anne
Show, don’t just tell, your customers what’s in it for them
How to educate your customers effectively without causing confusion or turning them off Part 2: Show and Tell But especially show. Try to come up with ways your audience can experience your ideas with their senses. Anything hands-on is great. … Continue reading
28 Sustainable Ideas for your Green Lumpy Mail Promotion
Following are some ideas for eco-friendly objects you can use in your next 3-D mail campaign, as well as sample concepts for working them into your promotions. Natural objects: Nuts – “I must be nuts to be offering discounts this … Continue reading
3 Rules for Sustainable 3-D Mail
Finding objects to include in your lumpy mail promotions is easy. Companies such as Oriental Trading Company and 3Dmailresults.com offer many options for inexpensive and interesting mailable items to spice up your promotions. However, the vast majority of these objects … Continue reading
Creating an effective lumpy mail campaign for your green business
Ever open your mail over the recycling bin? You’re not alone. Nationwide, about 44% of sales letters sent through the mail never get opened. So if you’re trying to minimize your impact on the environment, should you avoid direct mail … Continue reading
Increase your open rate – and decrease waste – with lumpy mail
Direct mail can be an excellent way to promote your business because it it highly targeted, trackable, is more likely to command your prospect’s undivided attention than many other forms of advertising, and can be relatively inexpensive to implement. Done … Continue reading
Tomorrow is Shutoff Day – you hip for it?
Sunday, Oct. 3 has been designated Shutoff Day – a day to turn off your d*** computer and get a life. Get outside, read a real book with pages, look your loved ones in the eyes! Yes, you can survive … Continue reading
Does Going Green Matter? Your opinion sure does!
You’re probably aware that Walmart and certain other mega companies have been wielding their substantial corporate clout to influence (dare I say force?) their suppliers to switch to more sustainable products, packaging and procedures. But what’s the real reason for … Continue reading
How to find green promotional items for your business
Are you tired of junky plastic promotional items, or promotional products that no-one really uses or appreciates? Choosing sustainable promotional products for your business doesn’t just help the earth. It demonstrates the integrity of your business. Choosing sustainable promotional products … Continue reading