My Promise to Your Green Business
Green marketing is all about authenticity, and I aim to be open and honest when working with you, as well as lending an authentic voice to your business.
It's my goal to deliver my services on time and on budget, and with a smile, guaranteed.
What Others are Saying…
“Anne is an extremely thoughtful writer and it comes across in all of (her) writing. She added a genuine voice to my blog postings and understands my goals as a design and branding firm focused on the green industry. It’s difficult not to come across as trite when promoting green services but Anne does an excellent job. Primarily because her practice and values align. Anne is an excellent asset to any creative endeavor and brings a wealth of knowledge on just about anything green.”
Carl Cummings, Principal, Carl Cummings Design
Author Archives: Anne
When NOT to hire a copywriter, Part I
We freelance copywriters can provide you with effective marketing tools – such as sales letters, white papers, website copy, and the like – for a fraction of the time it would take to write them yourself. (No offense, but ours … Continue reading
Try Thumbtack for a free backlink and potential source of leads
If you’re like me, you’re always on the lookout for ways to get traffic to your site. One way is to sign up on business directory listings. Some directories charge a fee for this. Others, like Merchant Circle, are completely … Continue reading
How to discover your true rankings on Google
Make Google spit out the truth Don’t you hate it when people insist on telling you what they think you want to hear instead of the raw, naked truth? Nowhere is this more frustrating than when you’re dealing with Google. … Continue reading
How to Use Your Business Credit Card to Help Save the Planet
Part of living sustainably is the wise and creative use of the resources we already have at our disposal. Today’s guest article by small business cash flow expert Liz Cutten reveals how you can use a resource you probably already … Continue reading
Guest post: Software to Mitigate Risk of Carbon Greenwashing
With the FTC becoming increasingly serious about enforcing its Green marketing regulations, many companies are looking for ways to ensure that their campaigns remain compliant. As always in Green marketing, transparency is paramount. And having solid proof of environmental performance … Continue reading
Green Business: Where to share your eco-educational messages
There are as many avenues to educating your customers as there are ways to market to them. And the good news is, all your education attempts add up to effective marketing, too! Here are some good places to start: · Write … Continue reading
Make your Green Marketing Fun!
How to educate your customers effectively without causing confusion or turning them off Part 4: Make it Fun! As people become more aware of the problems facing the environment, they begin to feel guilty. They often react by going into … Continue reading
Do you repeat yourself in your marketing? If not, why not?
How to educate your customers effectively without causing confusion or turning them off Part 3: Repetition Rules Your audience may not have anywhere near your understanding of environmental issues. Almost certainly they’re not nearly as aware as you are of … Continue reading
Show, don’t just tell, your customers what’s in it for them
How to educate your customers effectively without causing confusion or turning them off Part 2: Show and Tell But especially show. Try to come up with ways your audience can experience your ideas with their senses. Anything hands-on is great. … Continue reading