Five Common Problems for Ecopreneurs – Which Do YOU Want to Overcome?
You’re not just any entrepreneur. Whether you’re developing sustainable technology, promoting humanitarian efforts, or simply making life more worth living, you’re in business to fulfill a purpose.
Running any business is challenging. But running one in partnership with the planet presents extra challenges – like these five problems common to progressive entrepreneurs:
- You don’t yet have an authentic voice or an inspiring story that reaches out to progressive consumers and stimulates interest in and loyalty for your Green business
- You’re a start-up ecopreneur who needs to develop an effective marketing plan to jump start profits
- You’re great at running your business but don’t have enough hours in the day to do all the marketing, too
- You know you’d be more profitable if you could get more mainstream customers interested in your product, but you’re not sure how
- You’re struggling with bringing your Green product or service to market without being accused of Greenwashing or resorting to marketing that contradicts your values
Does this sound like you? Don’t worry – I can help.
See How Easily You Can Build Profits to Fuel Your Purpose
I collaborate with businesspeople and organizations to help them build profitable businesses using projects, products and ideas that contribute to the well-being of all life on Earth. I can help you:
- Bring your ideas to the world with clarity and compelling vision
- Help others see the value in your products and ideas, and incite them to positive action with powerful, insightful and persuasive writing
- Leverage the power of social media to connect and communicate with your customers
- Publicize your business effectively and cost-effectively for maximum exposure and credibility, and
- Market your enterprise in ways that are both profitable and supportive of your values
Here’s why you can count on me to deliver dynamic, technically accurate, persuasive copy and marketing strategies that get you the results you need, on time, when you need it:
• Hands-on experience with sustainable living. And I don’t just mean blogging about it. I’ve helped design and build a passive solar home, lived off-grid for three years, traveled and commuted by bicycle, gardened organically, and more (see my Bio for the whole scoop.) These experiences have given me a true, heart-felt conviction that sustainability is a powerful and necessary part of our future. It’s a conviction that will ring out loud and clear in the marketing pieces I create for you.
• Personal experience marketing and selling sustainable products. I’ve personally manned booths at renewable energy trade shows, explaining the technology to the general public and fielding their questions and concerns. As Secretary of my city’s sustainability committee, I have also been involved with convincing city employees and the general public of the benefits of going Green. So when I write for you, you’ll be getting persuasive sales copy based on real-life experience, not guesswork.
• Experience across all media platforms. As a copywriter, I’m equally comfortable online or off, short copy or long. Whether you need landing pages to capture and convert, engaging emails, white papers and e-books, or content-rich articles for online delivery; or sales letters, brochures, case studies, plain-English user’s manuals - even ghostwriting – offline, I can fill in where you need me. I’m also happy to review your existing copy for technical accuracy, customer psychology and style.
• Implementation based on strategy. Are you taking full advantage of the power of using multiple media to create compelling marketing sequences that rake in the leads and convert them to sales? I can help you create intricate marketing strategies designed to collect the maximum possible benefits from your investment – from new customer acquisition to minimizing buyer’s remorse.
If you are truly in business for the greater good, you don’t just owe it to yourself to succeed in business. You owe it to the planet. I’m with you on that all the way. My initial consultation is 100% free, and is one of the best deals out there: one full hour during which you have my complete attention. I’ll take a look at your marketing plan, help you brainstorm ideas, whatever you need. And there are no strings attached, so what’s to lose? Contact me today, and let’s get started!
Cheers,
Anne Michelsen, Principal
P.S. My Guarantee: No more putting profits on hold. When I write for you I will deliver all projects on time and within our agreed-upon budget, or you don’t pay.
“As a business owner herself, Anne Michelson (sic) understands the needs of other business people…to create more sales.
“Anne is a real problem-solver and it shows in her writing. She is knowledgeable about several fields, including art, music, retail clothing, and alternative energy sources.
-Janis Vazquez, Director, FoodWineMarketing.com